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ISBN-10 : 1119164001
ISBN-13 : 9781119164005
Publisher : Wiley
Language : English
Number Of Pages : 448
DOWNLOAD EBOOK PDF - The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll...
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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